Loco Tequila is an ultra-premium tequila brand from the El Arenal region of Jalisco, Mexico. Launched in 2019, it quickly became Mexico's fastest-growing ultra-premium tequila brand. The brand's dedication to producing one of the purest spirits in the world is evident in its commitment to rescuing a legacy of more than 120 years and staying true to the original essence of the agave azul.
The brand offers three expressions: Loco Blanco, Loco Ambar (Reposado), and Loco Puro Corazon. Each expression showcases unique characteristics and flavors. Loco Blanco delights the senses with citrus, floral, cinnamon, fennel, wet limestone, and pepper aromas. Loco Ambar, aged in oak barrels, boasts nutty and vanilla flavors, making it a refined choice. Loco Puro Corazon, as one of the signature tequilas, holds a special place in the brand's heart, crafted to demonstrate the strength and character of the original essence of the agave.
Loco Tequila takes inspiration from the great pioneers and visionaries throughout history who pursued the extraordinary with an unwavering focus on detail, creating something incomparable in their field. This ethos is symbolized by the concept of "locura," celebrating forward-thinkers often regarded as society's crazy geniuses.
The brand's dedication to heritage and artisanal craftsmanship is evident in its commitment to the XVIII-century processes from the El Arenal region. This region holds historical and geographical significance, the gateway to the "Paisaje Agavero," a UNESCO World Heritage Site. With an emphasis on small-batch production and uncompromising quality standards at every level, Loco Tequila seeks to rekindle the art of tequila-making.
Loco Tequila aims to honor the rich culture of Mexico by proudly embodying the country's history, legacy, craftsmanship, and innovative spirit. It introduces the concept of "Terruno Tequila," the first of its kind from the El Arenal region, inspired by the passion to showcase the pure essence of agave.
The brand story revolves around four main pillars: locura (celebrating forward-thinkers), impeccable quality (melding tradition with innovation), history and legacy (guiding every aspect of Loco's process), and art (embracing uniqueness, beauty, and purity). These pillars collectively contribute to the brand's mission of inspiring and igniting the human spirit while preserving Mexico's cultural heritage.