JARANA Tequila is a high-quality tequila brand that has been around since 1994. The Velasco family founded the brand, which came to Mexico from Spain in the early 20th century in search of new opportunities. JARANA started as a mixto tequila but later evolved into a 100% agave tequila, reflecting the brand's commitment to quality and authenticity.
In 2013, La madrileña launched a new formula, responding to the market's changing preferences. Today, JARANA is a highly regarded tequila brand that offers excellent quality at a competitive price. In addition, the brand represents dreams, hard work, honesty, and inspiration, embodying the spirit of its founders.
JARANA Tequila is perfect for preparing cocktails at restaurants, thanks to its delicious flavor and authenticity. It has a young identity that appeals not only to Mexicans but also to people worldwide. JARANA Tequila is an excellent choice for anyone looking for a premium tequila brand that embodies the values of hard work, dedication, and authenticity.