400 Conejos® is a premium mezcal brand that embodies Mesoamerica's rich cultural heritage and ancient traditions. Crafted with utmost care and precision, 400 Conejos mezcal is made exclusively from 100% espadín agave, ensuring exceptional quality and authentic taste.
Every bottle of 400 Conejos mezcal carries the essence of Mesoamerican rituals and spirituality. It pays homage to the religious tradition where communication with the gods was reserved for priests who consumed sacred beverages made from agave. These drinks were considered sacred and accessible only to the spiritual elite. The deities associated with these beverages were collectively known as cent on-touching, which translates to "400 rabbits" in the Nahuatl language. The number 400 symbolizes abundance, countless blessings, and the infinite nature of the gods.
400 Conejos takes inspiration from the myth of Mayahuel, a virgin goddess who descended from the celestial realm to Earth. Ehécatl-Quetzalcoatl, the God of wind, accompanied her on this journey, and their love blossomed as they transformed into two intertwined trees. However, Mayahuel's sisters, known as the Tzitzimime, discovered their presence on Earth and violently tore her away from Quetzalcoatl's tree. The Tzitzimime consumed Mayahuel in a tragic turn, but Quetzalcoatl collected her remaining pieces and buried them.
To honor Mayahuel's memory and bring joy to humanity, Quetzalcoatl transformed her into the agave plant, which sprouted 400 breasts or leaves. These leaves nourished 400 rabbits, who, under the agave nectar's influence, would bring chaos to the world.
Incorporating this fascinating myth and the reverence for ancient Mesoamerican traditions, 400 Conejos mezcal offers a well-balanced and smooth flavor profile. It entices the palate with delicate wood notes, the natural sweetness of cooked agave, and a satisfying smoky finish. With each sip, one can embrace the spirit of the 400 rabbits and experience the rich cultural heritage that resonates through this exceptional mezcal.
400 Conejos stands as Mexico's leading mezcal brand, capturing the essence of tradition, mythology, and exquisite craftsmanship. In addition, it serves as a testament to the spiritual connection between humanity and the divine, inviting consumers to embark on a unique and flavorful journey inspired by the ancient Mesoamerican world.